Data Sources

Connect your database, Stripe, and Google Analytics to power the Growth Dashboard with real data.

How it works: Configure each data source below. Once connected and tested, the Growth Dashboard automatically switches from demo data to your real metrics. You can connect any combination — each source powers specific dashboard sections independently.
DB
Custom Database
Signup data — daily signups, conversion rates, user growth
Not configured
Your MySQL connection string. Data is read-only — we never write to your database.
▶ Advanced: Column Mapping
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Stripe
Revenue data — MRR by plan tier, subscription timeline, growth
Not configured
Found in Stripe Dashboard → Developers → API keys. Use a restricted key with read-only access for security.
GA
Google Analytics
Tool usage data — which tools get used most, session data, unique users
Not configured
Found in GA4 → Admin → Property Settings. Numeric ID only (e.g., 123456789).
Create a service account in Google Cloud Console, enable the Analytics Data API, add the service account email as a Viewer on your GA4 property, then paste the JSON key here.
▶ Advanced: Dimension Mapping
GA4 dimension to identify tools (pagePath, pageTitle, eventName)
Filter dimension values starting with this prefix